Privacy Policy

Effective Date: 1 April 2026

ENTROPY LLC ("Provider," "we," "us," or "our") provides the Pushelper service. This Privacy Policy explains how we collect, use, disclose, and protect personal data in connection with the Service.

Contact: misha@entropy-ads.com Business Address: 680 S Cache Street 100-7403, Jackson, WY

1. Scope

This Privacy Policy applies to:

• visitors to our websites and administrative interfaces;
• business customers using the Service; and
• personal data processed through the Service as described in this Policy.

In many cases, our business customers decide what subscriber data is collected through their own websites and how it is used. In those cases, the customer may act as the data controller and we may act as a service provider or processor on the customer's behalf.

2. Data We Collect

2.1 Customer Account and Business Contact Data

We may collect:

• name;
• email address;
• messenger/contact details;
• login credentials and password hashes;
• billing-related account identifiers;
• account status, approval status, and role information.

2.2 Technical and Usage Data

We may collect:

• IP address;
• browser and device metadata;
• timestamps of requests and events;
• security and authentication logs;
• rate-limit and system event data;
• configuration-related metadata needed to operate the Service.

2.3 Subscriber and Campaign Data Processed Through the Service

When customers use the Service, we may process data such as:

• browser push subscription endpoint;
• push subscription cryptographic keys;
• timezone information;
• tag associations;
• message delivery logs;
• unsubscribe/inactive endpoint status;
• message content, URLs, images, and campaign metadata uploaded by customers.

2.4 Payment and Billing Data

We may receive billing-related information from payment providers, including subscription status, payment timestamps, order identifiers, customer identifiers, and subscription identifiers. We do not necessarily store full payment card details directly.

3. How We Use Data

We use personal data to:

• provide, operate, maintain, and secure the Service;
• authenticate users and manage accounts;
• process registrations, approvals, and billing status;
• create and maintain push subscription records;
• route, queue, and deliver push notifications;
• generate reports, logs, and operational metrics;
• detect fraud, abuse, unauthorized access, and service misuse;
• comply with legal obligations and enforce our Terms of Service;
• communicate with customers about the Service, support, billing, or legal matters.

4. Legal Bases for Processing

Where applicable under the GDPR or similar laws, we process personal data based on one or more of the following grounds:

• performance of a contract;
• legitimate interests in operating, securing, and improving the Service;
• compliance with legal obligations;
• consent, where required by law or obtained by the customer in relation to subscriber collection.

5. Customer-Controlled Data and Roles

For subscriber data collected through customer websites, the customer generally determines the purposes and means of processing. In those cases:

• the customer is generally the controller; and
• ENTROPY LLC is generally the processor or service provider.

Customers are responsible for obtaining any required notices, consents, and permissions from end users.

6. Sharing and Disclosure

We may disclose data:

• to infrastructure, hosting, security, and software vendors who help operate the Service;
• to payment providers and billing processors;
• to analytics, security, or communications service providers where reasonably necessary to operate the Service;
• when required by law, court order, or lawful governmental request;
• to protect the rights, property, safety, and security of Provider, customers, end users, or others;
• in connection with a merger, acquisition, financing, restructuring, or sale of assets.

We do not sell personal data in exchange for money in the ordinary course of providing the Service.

7. International Transfers

Because the Service is operated by a U.S. company and may use service providers in more than one country, personal data may be transferred to and processed in the United States and other jurisdictions.

Where required, we use contractual, organizational, and technical measures intended to support lawful transfers.

8. Data Retention

We retain data for as long as reasonably necessary to:

• provide the Service;
• maintain system integrity and security;
• support billing, audit, dispute resolution, and compliance needs;
• keep backups and operational records;
• enforce legal rights and obligations.

Retention periods may vary depending on the data category, the customer relationship, and legal or operational requirements.

9. Security

We use technical and organizational measures intended to protect personal data against unauthorized access, loss, misuse, alteration, and disclosure. However, no system can be guaranteed to be completely secure, and we do not guarantee absolute security.

10. Cookies and Similar Technologies

We may use cookies, session technologies, and similar mechanisms necessary to operate authentication, session management, security, and administrative functionality. We may also use limited technical integrations needed for abuse prevention and payment or billing workflows.

11. Data Subject Rights

Depending on applicable law, individuals may have rights to request access, correction, deletion, restriction, portability, or objection regarding their personal data.

Where we process data on behalf of a customer, requests relating to subscriber data may need to be directed to that customer as the relevant controller.

Privacy requests may be sent to:

• misha@entropy-ads.com

12. Children's Data

The Service is intended for business and professional use and is not directed to children. We do not knowingly offer the Service to children.

13. Third-Party Services

The Service may integrate with third-party providers, including payment, anti-abuse, infrastructure, browser push, or hosting-related services. Their handling of data is governed by their own policies and terms, where applicable.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version becomes effective as of the stated effective date. Continued use of the Service after updates may constitute acceptance of the revised Privacy Policy, where permitted by law.

15. Contact

ENTROPY LLC 680 S Cache Street 100-7403, Jackson, WY misha@entropy-ads.com